Variable Data

Project specifications:

For my variable data direct mail piece, I have decided to design a postcard to be sent to customers of a fictional pet hospital. I had originally thought of doing a direct mail piece on a photography business, but due to lack of high quality pictures I was unable to do that. Leading me to realize it's time to take a photography class! I did find a ton of great images on http://www.dreamstime.com/ and they inspired me to do this project for a pet hospital

Part of this assignment is to include two data changes; for my two changes I decided to change the images that would show up on the post card depending on what kind of animal lived in the home and also the pet's name.

My target audience for this piece will be people who need to bring in their pet's for annual check ups.

The call to action for this piece will be to have the pet owner call Healthy Paw's to book their annual check up appointment.

Roughs:

Thumbnails:

Finished product:

Four States Regional Technology Conference

After reviewing the schedule for the Four State Regional Technology Conference I was a little worried about finding a session that I would be interested in. I have to admit I was a little disappointed in the lack of graphic design sessions during the conference. After narrowing down all of my options I found a session that I was slightly interested in, "Photography- A Review Going Wild." I am very glad that I attended this session; Dr. Robert C. Wiseman taught me more in that hour long session than my photography teacher did this past semester. Dr. Wiseman is a professor at Eastern Illinois University. He went into great detail about what exactly a F/Stop is, which can be figured by (Focal Length/Diameter) and different information about shutter speeds. I really enjoyed his photographs that he brought in; he had a variety of photographs that he had developed. Many of the photographs were shot with lens he had developed. I also liked how he demonstrated a pin-hole camera and showed us the pictures that a pin-hole camera can produce. The way he presented information to the class was also refreshing. He didn't just talk to us, but allowed us to think creatively.

After seeing his session I definitely have a better appreciation of all the resources we have today. Things that took him days to produce in a black room now take one click of a mouse in PhotoShop.

Image provided by Malcolm Turner, Pittsburg State University photographer

Newspaper Ad

Newspaper Ad Proposal

Event:
Santa’s Little Helper Babysitting Day
Greek community service babysitting day
Free event
December 4, 2010 from 10-2
Lunch will be provided
Children must be potty trained and please give all allergies

Target Audience:
Pittsburg State University staff and non-traditional students who have children that are potty trained.

Call to Action:
E-mail to reserve a spot

Budget: $100.00
Week 1 & 2: 1 x 6 = 6 x 4 = 24 Week 1 & 2: 1.83 x 6 Week 3: 2 x 6 = 12 x 4 = 24 Week 3: 3.79 x 6
Production Schedule:
1. Produce Ad: October 19
2. Approval: October 21
3. Edits and Revision: October 24
4. Deadline: October 26