Final Project

Project Dimensions

Overall Dimensions
Invitation (cdecker_card): 15” x 7”
Pie labels (cdecker_pielabel, cdecker_pielid): 11” x 3.5”, 2.361”
Place card (cdecker_placecard): 4” x 3”
Save the Date (cdecker_savethedate): 5” x 7”
Thank you card (cdecker_thankyoucard): 5” x 7.75”

Bleeds
Invitation (cdecker_card):  .125 all four sides
Pie labels (cdecker_pielabel, cdecker_pielid): .123 all four sides, none
Place card (cdecker_placecard): .124 all four sides
Save the Date (cdecker_savethedate): .125 all four sides
Thank you card (cdecker_thankyoucard): .125 on bottom, right and left.

Flat or folded
Invitation (cdecker_card): Folded
Pie labels (cdecker_pielabel, cdecker_pielid): Flat for both.
Place card (cdecker_placecard): Folded
Save the Date (cdecker_savethedate): Flat
Thank you card (cdecker_thankyoucard): Folded

Purpose of the piece
Invitation (cdecker_card): To invite guests to Decker Event Designs’ annual open house.
Pie labels (cdecker_pielabel, cdecker_pielid): Thank guests for attending annual open house.
Place card (cdecker_placecard): To show guests where they will be sitting for the evening.
Save the Date (cdecker_savethedate): To let guests plan and know about the annual open house.
Thank you card (cdecker_thankyoucard): Thank guests for attending annual open house.

Target audience
Invitation (cdecker_card): Guests of Decker Event Designs’ annual open house, guests may include caterers, photographers, magazine writers and other important people in the event coordinating field.
Pie labels (cdecker_pielabel, cdecker_pielid): Guests of Decker Event Designs’ annual open house.
Place card (cdecker_placecard): Guests of Decker Event Designs’ annual open house.
Save the Date (cdecker_savethedate): Guests of Decker Event Designs’ annual open house, guests may include caterers, photographers, magazine writers and other important people in the event coordinating field.
Thank you card (cdecker_thankyoucard): Guests of Decker Event Designs’ annual open house.

Call to Action
Invitation (cdecker_card): To regret or plan on attending the event.
Pie labels (cdecker_pielabel, cdecker_pielid): Remember the event and use Decker Event Designs for future events.
Place card (cdecker_placecard): To have guests sit in their assigned seats.
Save the Date (cdecker_savethedate): To plan on attending the event.
Thank you card (cdecker_thankyoucard): To thank guests for attending the event.

Image list
Invitation (cdecker_card): Screen tint 1, screen tint 2 and reverse 2.
Pie labels (cdecker_pielabel, cdecker_pielid): Duotone raster and raster silhouette.

Copyright Statement

All photographs were retrieved from www.creativecommons.com and are free stock images.

The pie used in the label was retrieved from a free clip art site, www.clker.com.

The flower used in all of the projects was created by me.

Final Project

Just some inspiration

Publication Advertisement

Thumbs

Full page rough

1/2 Horizontal

Full page finished
Bleed 8 1/4 x 11 1/8
Trim 8 x 10 7/8
Live/Non-Bleed 7 1/2 x 10 3/8

1/2 Horizontal
Bleed 8 1/4 x 5 1/2
Trim 8 x 5 1/4
Live/Non-Bleed 7 1/2 x 4 3/4

The only requirement of Cosmopolitan magazine was to have the image sent in to Hearst Ad. Gateway in PDF format.

Project Specifications
For this assignment I decided to design a publication advertisement for Cosmopolitan magazine. After deciding my audience and seeing that it matched Cosmpolitan's audience I looked up their magazine specifications and found this.

The audience of Cosmopolitan are interested in fashion, beauty and trends. Upon coming to this conclusion I decided to design an ad for a shoe company, ShoeDazzle. I found all of my images on Flickr's section of photos, Creative Commons.

The call to action for these advertisements will be to purchase ShoeDazzle's shoes.